BUS 208

Principles of Marketing
3 Credits

An exploration of the knowledge, skills, attitudes, and processes required to create customer satisfaction profitably by building value-laden relationships in an ever changing world . Students consider emerging trends and forces impacting marketing opportunities and strategies which apply to the four major principles of product, pricing, distribution, and promotion; marketing management in the global market; and social responsibility . Team case presentations provide the basis for class discussion.

Prerequisite: BUS 107 or permission of the instructor.