SustainU, a leading producer of made in the USA, 100% recycled clothing, today announced the start of its 2012 oneShirt Challenge, the nation's largest collegiate clothing drive in the United States.
Building on momentum from last year when nearly 100 schools participated, SustainU expects more than 200 schools, in all 50 states, including Berkshire Community College (BCC), to join the inter-school competition during Earth Week 2012. Campus groups will rally their campus and community to donate used clothing to benefit local charities and job training programs.
The clothing drive sponsored by BCC's Student Ambassadors and the office of Student Life will take place from April 16, through April 20, during Earth Week.
"We are very excited for our second year of the oneShirt Challenge and to help students and their communities become more aware of the benefits of textile recycling," said Chris Yura, CEO and founder of SustainU. "It is important for future generations that we be creative in the use of all available resources. Many people don't know that recycling and donating clothing can help support job training programs as well as divert billions of tons of waste from our landfills each year."
Schools will weigh donations and those with the most total and per student amounts will be declared The Big Shirts on Campus! Winning schools will receive 50 free 100% recycled, made in the USA SustainU shirts for their group or club. Additionally, Bonnaroo Music and Arts Festival will be awarding one Grand Prize of 24, four-day passes and premium camping to its 2012 event.
"Last year we saw schools collect over 16 tons of clothing from their communities," said Tiffany Newcomb, SustainU's Director of Corporate Responsibility. "They were very into beating other schools. It was cool to see universities and their communities working together and a healthy competition toward such a good cause. This year the competition is going to be even more intense, which is good for people and the environment."
Individuals wanting to donate clothing can drop their Textiles at the following locations:
Berkshire Community College, Susan B. Anthony Lounge; Goodwill Industries, 158 Tyler St. If you drop off your bag at Goodwill, it must be marked BCC Clothing Drive to get the credit.
For more information contact the office of Student Life at (413) 236-1660.