Signature Series
AI for Marketing
Discover how artificial intelligence is transforming the marketing landscape at AI for Marketing, the next session in BCC’s State of Work Summit Signature Series. This dynamic, three-part workshop brings together experts in digital strategy, algorithm-ready content, and AI-powered design to help marketers create smarter, faster, and more effective campaigns.
Whether you're a content creator, small business owner, communications professional, or emerging marketer, this session will give you the tools to integrate AI into your research, writing, optimization, and visual production workflows.
Registration begins at 8:30 a.m. in the Koussevitzky Lobby. Space is limited so get your tickets!
Feb. 3, 2026, 9 a.m. – 12 p.m.
Berkshire Community College
Registration Fee: $75
Schedule
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Part 1: Market and Deep Research (30 minutes)
Building Research Prompts That Deliver Actionable Intelligence
Speaker: Chris MeadorThis foundational session teaches digital marketers how to use AI tools for comprehensive market research before creating any content. Participants will learn how to construct effective research prompts by providing clear context, defining specific objectives, and requesting structured outputs that can immediately inform strategy. We'll practice using deep research features across platforms like Claude, ChatGPT, and Perplexity to analyze competitors, uncover audience pain points, and identify trending topics within your niche. By the end of this session, you'll have a repeatable system for gathering intelligence that directly fuels your content strategy, setting up everything we build in Parts 2 and 3.
Part 2: SEO/AEO/GEO Optimization (30 minutes)
Formatting Content for Different Algorithms
Speaker: Adam GraneyBuilding on the research gathered in Part 1, this session focuses on structuring your content so it performs across traditional search engines, AI answer engines, and generative AI platforms. Participants will learn the critical differences between SEO (search engine optimization), AEO (answer engine optimization), and GEO (generative engine optimization), and why modern marketers need to think about all three. We'll cover practical formatting techniques including strategic header structures, FAQ schemas, concise authoritative statements, and citation-worthy data points that AI models prioritize when generating responses. You'll leave with a clear content blueprint, informed by your research, ready for asset creation in Part 3.
Part 3: Creating Visual Assets with AI (30 minutes)
AI Creative Suite: Elevating Visual Marketing With Intelligent Tools
Speaker: Nikki O'NeilThis hands-on session shows how AI is reshaping visual content creation, enabling marketers to produce professional-quality graphics and video without a full design team. Nikki will demonstrate how to create polished visuals instantly using modern AI design tools, then transform static images into short, compelling animations in minutes. Participants will learn how to generate multiple ad variations, different hooks, thumbnails, and aspect ratios, for rapid testing across platforms. We'll explore how conversational AI and emerging visual engines streamline the creative workflow, cutting production time dramatically while expanding your creative range. You'll leave with practical techniques for faster production, stronger storytelling, and more engaging visuals you can implement immediately.
Attendee Takeaway booklet: Putting it all together for a cohesive marketing campaign
Contact Us
workforce@berkshirecc.edu
413-236-2115
BCC is committed to providing universal access to our events. Contact workforce@berkshirecc.edu to request disability accommodations.
Upcoming AI Summits
- AI for the C-Suite: April 14, 2026
- AI for Education: May 12, 2026
- AI for Hospitality and Tourism: June 3, 2026
More information and registration details will be available soon.
Sponsor: 1Berkshire
